NEW YORK, 2021 - Present

Analyzes complex, multi-sourced data and cultural trends to craft meaningful insights, narratives, and strategic opportunities, overseeing strategic planning, audience insights, segmentation, journey mapping, and end-to-end communications orchestration across UM's largest client portfolios, including Johnson & Johnson and, previously, Coca-Cola.

Leads and fosters Inter-Agency relationships, including spearheading and moderating client workshops, driving thought-leadership initiatives, and being the key strategic voice to shape the full brand lifecycle.

Key incubator for new products and outputs, including envisioning and implementing J&J Pharma’s first patient media journey, creating a framework to maximize points of receptivity and responsiveness to drive patients down funnel.

Nurtures upcoming talent with interest in strategy to grow their curiosity.

NASHVILLE, 2019 - 2021

With a focus on new and emerging content strategies, led effort to maximize digital audiences and scale for monetization, culminating in the Museum's largest digital content event to date, earning over $1M in contributed revenue.

BIG NIGHT (At the Museum) earned three 2021 Silver Telly Awards for Online Concert, Online: Not-for-profit & Fundraising, and Online: Museums & Galleries.

LOS ANGELES, 2011 - 2019

Over ten-year tenure, starting as a coordinator, grew to revolutionize global strategy, sales, and execution for Theatrical Film Partnerships and

Product Placement to maximize revenue, build franchises, lift brand equity, marketing support, and box office receipts on behalf of the studio.

Results: Over 50 campaigns, $150M in media and cash support for Lionsgate Releases, including the studio's history-making The Hunger Games Franchise, John Wick, and Wonder.

Global, integrated campaigns included traditional and new media, content, experiential, packaging, retail, and influencer engagement.

Extensive branded entertainment experience with CPG, QSR, fintech, Consumer Electronics, and not-for-profit.